Our values
We don't just speak J.E.D.I.
We live it.In a financial industry that was never designed for all of us, we're building something that is.
Justice in finance
Every woman deserves access to quality financial guidance, regardless of her account balance or background.
Equity by design
We build for the women the financial industry has historically underserved, overlooked, and gatekept.
Inclusion always
Financial wellness shouldn’t feel like it was made for someone else. FundEvolve is a space where every woman sees herself, her culture, her context, her goals.
FROM THE FOUNDER
I got tired of watching women be exploited, especially when it came to their money.
Through my years as a financial advisor, I saw the same pattern repeat: women with real earning power, real goals, and real questions, being turned away, talked down to, or handed products that served the advisor more than the client.
In 2021, that pattern became impossible to ignore. Women were struggling financially, not because they lacked capability, but because they lacked access. Access to good information. Access to trustworthy guidance. Access to a system that actually worked for them.
FundEvolve is my answer to that. Not a workaround, a real solution. One built on the belief that financial confidence isn’t a privilege. It’s something every woman deserves.
CFP® · Fintech Founder
Zainab Williams
Founder & CEO, FundEvolve
Recognition
The work is being noticed.
Canada's Top 100 Black Women to Watch
WXN — Women's Executive Network
Women Who Build Winner
NACO — National Angel Capital Organization
Woman Trailblazer Awards Nominee
Wealth Professional Canada
Movement 51 Accelerator
Movement 51
Black Innovation Fellowship
Digital Main Street
Fintech Cadence Cohort
Accenture & Communitech
OUR MISSION
Financial confidence shouldn’t have a minimum balance.
The traditional financial system was not built with women in mind, especially women who are newcomers, rebuilding, or simply at the beginning of their wealth-building journey.
FundEvolve exists to change that. We combine CFP®-backed expertise with AI-powered personalization to give every woman access to the kind of guidance that used to require a six-figure portfolio to unlock.
No minimums. No jargon. No judgment.
CFP®
Expert-backed guidance at the core of everything we build
100%
Canadian-built and hosted, your data never leaves Canada
Education-first
We inform and empower — never direct or advise on your behalf
THE TEAM
Passionate about financial inclusion.
Zainab Williams
Founder & CEO
CFP® with a background in corporate credit analysis. Zainab built FundEvolve to give women the financial guidance the traditional system refused to provide.
Ali Reza
Lead software engineer
A problem-solver who leads with craft. Ali brings a passion for innovative, high-quality solutions and a commitment to building technology that’s genuinely accessible.
Olugbenga Omoni
Acting CTO
An enterprise solutions veteran and fintech enthusiast. Olu brings the technical depth and inclusive product thinking to help FundEvolve scale.
OUR ADVISORS
Guided by people who know the industry.
Colleen Cole
Advisor · Marketing & Growth
15 years in distribution channel management and sales. Published contributor on digital marketing strategy. Colleen brings deep expertise in campaigns, PR, and operations and a genuine passion for women’s agency.
Peter Stoute King
Advisor · Investment & Venture
Managing Partner at kompound and Venture Partner at Republic. A Techstars SVP and former World Economic Forum leader, Peter brings deep expertise in venture capital, private equity, and strategic partnerships across global financial markets.
Aldeen Simmonds-Thorpe
Advisor · Strategy & Operations
A business coach, strategist, and speaker with deep expertise in HR, operations, and people-first strategy. Aldeen brings an unwavering commitment to women’s empowerment and a track record of turning complexity into results.
PROGRAMS & SUPPOTERS
We didn’t build this alone.
FundEvolve has been supported by some of Canada’s most respected
programs and accelerators for emerging tech founders.
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